2 min read

5 ways to practice empathy and build customer-centered processes in the whole team

5 ways to practice empathy and build customer-centered processes in the whole team

All product designers know how important it is to put the customer at the center of everything they do.

However, sometimes they struggle to get this message across to the organization.

✅ Andy Moore, Design Director at ANNA (UK-based fintech startup), talks about 5 ways to practice empathy and build customer-centered processes in the whole team.

Here they are:

1) Walk in the customer's shoes

The point is to be aware of what the customer wants to do, how exactly they are doing it, and how you can make the task easier for them.

2) Design together as a team

Designing or working on an idea together with the team enables you to get a diverse set of views on any particular problem, leading to better results. It also helps in identifying the issues you need to work on.

3) Obsess over the outcomes

An impactful product roadmap is one that has the customer outcomes at its core. The team needs to focus on the results, and not merely on the outputs.

4) Conduct human-centered experiments

Your experiments should be customer-centric, taking insight from real people to understand their needs and build a better product.

5) Educate the business

Spamming customers with unstructured messages or emails should be avoided. Instead, short structured notifications with clear CTAs that add value for the customer are a more preferable approach.

🔥Want to know in detail about these tactics? Watch the full video at Epic Growth PREMIUM where Andy Moore explains the strategy behind building a successful human-centered product

It's behind the paywall, but first 7 days are completely FREE.

How to build a human-centered product (Andy Moore, Design Director at ANNA Money)
How to build a human-centered product (Andy Moore, Design Director at ANNA Money)
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